INNS Operating Model
Key Operational Features
The “INNS Operating Model” adopted by our company is neither a conventional hotel focused solely on accommodation nor a private lodging such as a vacation rental.
It is not a fully serviced hotel managed entirely by operators, nor is it a completely self-service rental. Instead, it represents a new style of lodging—similar to a pension—where guests handle part of the stay themselves.
Aiming to provide the extensive services of a luxury hotel requires significant cost and labor, often resulting in inefficiencies and diluted value. Moreover, attempting to accommodate every guest request increases staff burden and reduces operational efficiency.
Therefore, for short-term stays, we have implemented systems such as “self-cleaning,” allowing guests to complete certain processes independently. Depending on the property, we also strive to digitalize and automate check-in procedures as much as possible while remaining fully compliant with applicable laws and regulations.
In addition, some services that are typically offered for a fee are provided free of charge through efficient operational management.
Focusing on the value that truly matters.
That is the essence of the INNS Operating Model—delivering high satisfaction in a sustainable and efficient manner.
What INNS Is
INNS is a term that has long been used overseas to describe small, distinctive, and homely lodging facilities where guests can feel a personal and human presence.
They typically have a limited number of guest rooms, allowing closer interaction with guests and creating a warm, welcoming atmosphere.
Located in town centers, along highways, or in rural communities, these properties blend naturally into the daily life of the area and represent simple, local accommodations that differ from large-scale hotels.
Solutions for Owners Struggling with Profitability
Many properties built during the 2019–2020 inbound tourism boom were designed with limited foresight, requiring constant staff presence to operate.
As a result, some have become financially unsustainable.
This has led to unauthorized “unmanned” operations and self-check-in setups, which are strictly prohibited in Kyoto. Before taking such risks, we encourage you to consult with us.
- For stable operation, we recommend a minimum of 20 rooms per property (depending on location).
- Share your investment budget and expected return, and we can provide estimates based on an on-site inspection.
- If your property is already operating, we can offer verbal advice based on the information you provide.
What We Choose Not to Offer
#1No Concierge or Personal Front Desk Services
We do not provide concierge services such as restaurant reservations, tourist info, or room service.
Instead, we thoroughly explain facility usage and stay etiquette to each guest—spending 10+ minutes per group—ensuring a smooth, self-managed stay.
#2Optimized Operating Hours
Our service hours are flexibly adjusted based on demand and social conditions.
During low seasons or emergencies, we reduce on-site staff hours and only provide emergency support outside business hours.
#3Advance Payment Only
All reservations and payments must be completed online in advance.
We do not accept cash or on-site transactions.
This reduces risks such as last-minute cancellations and enables efficient staffing and secure operations.
#4No In-Stay Room Cleaning
To respect guest privacy and safety, we do not enter rooms for cleaning during the stay.
This also minimizes contact between staff and guests—a key factor in maintaining safety during times of heightened health concerns.
Where We Invest More Than Competitors
#1Higher Cleaning Costs
We charge roughly 1.5x the market rate for cleaning to ensure top-notch cleanliness.
We allow extra time for detail-oriented cleaning, focusing on quality over speed, with hospitality at the heart of every task.
#2Higher Wages for Skilled Staff
We operate with a lean team but ensure quality by hiring bilingual (Japanese/English) staff.
Our wages are approximately 1.25x the industry average—comparable to luxury hotels.
Staff are also allowed to wear casual clothing to foster a relaxed, approachable atmosphere.
#3Unlimited Amenities
Guests can freely access towels, sheets, and other amenities, without limits or additional charges.
As guests help themselves, there’s less burden on both staff and guests, resulting in greater operational efficiency.
#4Free Laundry Facilities
If rooms do not have washing machines or dryers, we provide a shared laundry room with free detergent and softener.
This self-managed system, supported by guest etiquette, minimizes issues and operational costs.
Support for Property Owners Seeking Licensing
Due to changes in Kyoto’s regulations—such as the Hotel Business Act and barrier-free ordinances—it’s now much more difficult to obtain permits for standalone houses or small properties.We recommend discussing plans during the design stage of your building.
If your property already has a valid license, do not cancel it.
When transferring ownership, be sure to complete the proper succession process with the authorities.
Reapplying for a permit has become extremely difficult, so early action is essential.